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A Fresh Look at the Funeral Consumer (And Why Gen Z Might Be Your Biggest Fans!)

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What Will You Learn?

  • 1. Understand Generational Perspectives on Funeral Service: Analyze how Baby Boomers, Gen X, Millennials, and Gen Z perceive funeral services, death, and memorialization.
  • 2. Identify Trends in Funeral Planning and Disposition Preferences: Examine new research on generational preferences for burial, cremation, and other funeral service elements.
  • 3. Adapt Funeral Service Approaches to Changing Consumer Expectations: Explore strategies for funeral professionals to align their offerings with the evolving needs and expectations of younger generations.

Course Content

A Fresh Look at the Funeral Consumer (And Why Gen Z Might Be Your Biggest Fans) Quiz
This is a 10-question quiz to accompany the presentation.

  • A Fresh Look at the Funeral Consumer Quiz

Student Ratings & Reviews

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BC
3 weeks ago
the overall information was good but when there was not time taken to dig into some of the key issues that brought to light by the survey that is where I felt that this particular session fell short. I wood have been a much better session to look at a bet narrower scope of the information learned in the survey and dig a bit deeper in those particular issues.